Campaigns // Case Study
Spark Ventures Holiday Giving
The 2017 Spark Ventures Holiday Giving campaign yielded record-breaking participation from supporters, more than doubling the previous year's holiday giving fundraising totals, and setting an all-time organizational record for holiday giving.
This campaign provided individuals the opportunity to purchase specific "gifts" in honor of others - the gifts included a variety of projects and services supported by Spark Ventures' general fund (i.e. meals for a month, a month of teaching, malaria testing, or student scholarships). Upon completion of their purchase, the givers received an e-certificate that they could present to the gift recipient.
Promotion of this campaign was multi-dimensional and crossed multiple platforms, anchored by a website landing page with individualized product offerings. The campaign also included email communications, social media promotion, print collateral, and more.
"Stephanie is a talented, creative, personable and dedicated professional. She has a pro-active, strategic and results-driven approach to marketing & design."
- Kristin Schrepferman, Managing Director, Spark Ventures
Print Collateral
Printed tri-fold with corresponding ask card produced and sent to major donors and individuals with a history of giving to similar campaigns.
Email Promotion
Coordinated email campaign, including launch email, follow-up asks, customized outreach, and thank-you communication.
Social Media Collateral
Full suite of social media promotional materials produced to support the ongoing messaging of the ask, keeping messaging consistent but also fresh throughout the duration of the campaign.
Video Collateral
Video produced in conjunction with campaign for use in social media and email promotion.